Yu named Bulldogs Assistant AD/Women’s Basketball Operations

Credit: Mississippi State Athletics

Mississippi State head women’s basketball coach Sam Purcell announced the promotion of Jimmy Yu to Assistant A.D/Women’s Basketball Operations on Monday, May 20.

Yu enters his third season on staff and was elevated to his current role after spending the last two seasons as the program’s Director of Women’s Basketball Operations.

“Jimmy Yu has not only positively impacted our program, but this University and community from the moment he arrived in Starkville,” said Purcell. “He’s an invaluable part of our program and undoubtedly deserves this promotion. He’s a tireless worker behind the scenes who strives to elevate all facets of our program. He puts others first and possesses a love for working with our student-athletes and this community. I’m thankful that he’s a part of our staff and I know that he will continue to make our program better every day.”

Yu coordinates and oversees all operational and administrative aspects within the program, which includes facilitating team, student-athlete and recruiting travel logistics, schedule management and maintaining campus relationships and booster engagement, in addition to supporting the staff in a multitude of other capacities. His principal responsibilities also encompass facility coordination, constructing and managing the annual budget, supervising manager and student staff and serving as an liaison to different athletic department personnel.

“I’m incredibly thankful to Coach Purcell and our administration for trusting me with this opportunity,” added Yu. “It’s a privilege to continue to serve and work with our student-athletes, program and University in an expanded role. I’m excited to continue to help this staff build on the success of this program and achieve the vision we’ve have for the future. Starkville is a special community filled with many great people that I’ve had the pleasure to get to know and I’m lucky to call this place home.

Prior to Mississippi State, Yu spent time in similar roles at Virginia, Wake Forest and Louisville.