Credit: Mississippi State Athletics
Mississippi State women’s basketball head coach Sam Purcell announced the hiring of Tony Dukes on Monday. Dukes will serve as the Senior Director of Scouting and Analytics on Coach Purcell’s staff.
“Adding Tony to my staff is a big deal for our program,” Purcell said. “His knowledge of the game of basketball is second-to-none, and he’s done it at some of the highest levels in the sport. His experience is going to pay huge dividends for us down the road, especially in those big SEC moments where every detail matters. He has an elite work ethic, and his skill with analyzing video is going to help our program take that next step.
Dukes, a native of Morrow, Ga., comes to Starkville with experience at every level of basketball, including 10 years of coaching experience. He most recently served as the head video coordinator at Overtime Elite, leading a team of two assistants in the video room. While with OTE, he served as a special assistant to head coach Kevin Ollie, primarily working on practice plans and skill development programs.
He spent three seasons working in the NBA with the San Antonio Spurs for one season (2018-19) and two seasons with the Los Angeles Lakers (2019-21). While working with the Lakers and Spurs, Dukes worked closely with both coaching staffs, assisting with the editing and sorting of video content and coding live games that were then used to produce detailed analytical reports of future opponents. He would also participate in practices and gameday workouts with players. In Los Angeles, Dukes served as a coaching associate and advanced scout; in San Antonio, he served as a video assistant.
Before working in the NBA, Dukes spent one season in the NBA’s G-League after working as a graduate assistant with Louisville women’s basketball for two seasons. With the G-League’s Lakeland Magic, he assisted with all on-court activities for practice and games and coordinated film breakdown. At Louisville, Dukes helped with daily administrative tasks, updated the recruiting databases, and organized all game film while analyzing and breaking down film from UL practices, games, and scouting reports.
Dukes earned his bachelor’s degree in communications and media Studies from Clayton State while playing basketball. While there, he averaged 10.3 points as a senior and shot better than 38 percent from 3-point range in his junior and senior campaigns.
He transferred to Clayton from USC Upstate, where he made 18 starts at the Division I level and compiled a season-best 19 points on 5-of-5 shooting from 3-point range against Virginia in 2010. He began his collegiate career at Atlanta Metropolitan State College. While there, he was a first team all-region honoree after ranking second in the region in scoring (19.0 points per game) and shooting 38 percent from three.